Insights & ideas

The AE Blog

Practical thinking on apps, websites, brand, and video — from the studio building it all.

5 Reasons Your Business Needs a Mobile App in 2025

Customers live on their phones. If your business isn't there too, you're leaving money — and loyalty — on the table.

Text explains. Video convinces. Here's why the brands that invest in video pull further ahead every year.

A logo is where brand identity starts — not where it ends. The businesses that understand the difference build something competitors can't copy.

Beautiful websites don't automatically convert. Here's how to build one that does both.