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Dental Practices · White-label OS

Smiley OS

Production, the write-off and the patient portion are three different numbers.

Who it’s for: Independent general dental practices — one to four operatories, with or without the orthodontic module switched on. Not a DSO.

The real OS, running in your browser on a realistic sample practice — check a visit out, fill an empty hygiene chair, work a denial, post an ortho payment. Nothing you type leaves your device.

Starting at
$350/mo
+ one-time build · your brand & domain
  • Flat monthly — never per provider, never per patient
  • You keep 100% of your revenue
  • DeepSeek AI included · Claude on request
  • Hosting, updates & support included
Start your build
Proven Built on the same system we run our own business on A live functional-medicine practice runs on this platform today Custom-built for you — never templated
Included in every OS
Your brand + your domain
Command Center dashboard
AI assistant (DeepSeek)
Secure cloud data spine
Role-based sign-in
Payments — you keep 100%
Updates + support
Hosting included
What’s inside

One system, the whole practice.

Production, PPO write-off and patient portion, never added together
Insurance verified before the visit — frequency, annual maximum, age caps
Hard blockers kept apart from advisories, so neither gets ignored
Downgrade warnings the patient hears before the drill, not on a bill
Hygiene recall priced by what the empty chair actually costs
Unscheduled treatment totalled, with the reason each one stalled
Chair-by-operatory schedule with broken appointments costed
Hygiene scope and the doctor exam enforced at check-out
Claims aging in the buckets the industry reads, denials grouped by reason
Sterilisation, OSHA, HIPAA and the amalgam separator — only what is inspected
Licence expiry that removes somebody from the schedule
Ortho module — contracts recognised monthly, lifetime maximum tracked
Patient portal that shows the estimate in plain English
Native e-sign for consent, financial agreement and ortho contracts
What it replaces
Chasing eligibility on the phone, one patient at a timehours a week, every week
The recall list living in one person’s headand it leaves when they do
A whiteboard of unscheduled treatmentnever totalled
Paper sterilisation logs in a binderthe first thing an inspector asks for
Spreadsheet for provider productionrebuilt by hand every month
Ortho contracts tracked in a separate programor not tracked at all
Today’s costa practice-management system plus five spreadsheetswhich is exactly why the leaks — denied claims, empty hygiene hours, treatment nobody booked — stay invisible until the bank balance shows them
One denied claim a week is roughly $24,000 a year. One unfilled hygiene hour a day is more. Neither shows up anywhere in a practice-management system, which is why almost every practice has both and neither number has ever been written down.
Pricing · priced on the value, not the hour

Three tiers. Pick where you start.

One-time build (we customize the OS to your business) + a flat monthly for hosting, support, updates and your AI. The whole operating system is in every tier — what changes is how big you run it. Every price is a starting point we tailor to you.

In every tier — including the smallest
Contacts & CRM · Calendar (subscribes to your phone) · Records (your filing system & source of truth) · Connect (team chat + 1:1 and group video, plus guest links — the same native video layer that runs ESPOsocial, so no Zoom and no third-party meeting service) · Command Center with live charts · Approval Desk · Owner’s Manual · works on your phone
You never pay extra for a contact list or a calendar. Tiers differ by how big you run it — seats, locations, how many departments are switched on, and how deep the AI org goes.
Solo
$350/mo
+ $3,200 one-time build

One doctor and a hygiene chair. The whole system, sized for a practice where the owner is also the office manager.

Start with Solo →
Most popular
Practice
$750/mo
+ $6,400 one-time build

Two to four operatories with an office manager. Insurance verification and claims aging come in here — about 1% of a month’s production.

Start with Practice →
Grandsuite
$1,500/mo
+ $12,000 one-time build

Multi-provider and multi-location, the ortho module switched on, a dedicated environment and your own branded patient portal.

Start with Grandsuite →
Non-Profit / Mission
30% off monthly + reduced build
Founder / Early-Adopter
20% off for life + 50% off build
Annual prepay
2 months free (~15%)
Multi-location / Enterprise
volume-based · custom
Add-ons · bolt on exactly what you need

Connect, the Owner’s Manual, Contacts, Calendar and Records are not add-ons — they are in every tier, including the smallest.

Extra seats$18 / user / mo
Premium brain (Claude) upgrade+$149 / mo
Branded booking site+$199 / mo
Each additional location+$149 / mo
Instagram feed integrationfrom $2,500
Payment processor integrationfrom $900
Payroll processor integrationfrom $900
Data migrationfrom $1,500
Custom module buildfrom $3,500
Sell now · book your build

Let’s stand up your Smiley OS.

Tell us about your practice — operatories, providers, and what you run the front desk on today

  • A real demo of the OS, on your brand
  • A fixed build quote + flat monthly — no surprises
  • Non-profit, founder & annual programs available
We reply personally — no bots, no spam.
Questions, answered straight

What you’re probably wondering.

Do I own the software?
No, and that is deliberate. You licence it, the way you licence every other tool you run on. What you own outright is your content, your data and your brand — exportable any time, including the day you leave. We build, host, maintain and keep improving the software for a flat monthly, so you are never left maintaining it yourself.
Are there per-seat or per-transaction fees?
No per-transaction fee — you connect your own payment processor and keep 100% of your revenue. Extra seats are a flat $18 per user per month, only if you need them.
Is it really built for a dental practice?
Yes. Smiley OS is configured to how a dental practice actually works — not a generic template. We tailor it to your business before it goes live.
How long does it take to launch?
Most builds go live within a few weeks. We start with the smallest version that works on your real data, prove it, then expand — so you see something real early.
Can I move off my current software?
Yes. Data migration starts at $1,500 and we bring your existing records over, so you are not starting from a blank slate.
Do you offer non-profit pricing?
Yes — 30% off monthly for mission-driven organizations, plus founder (20% off for life + 50% off the build) and annual-prepay (2 months free) programs.
Book a demo →
BrianAE concierge · ask me anything
Hey — I'm Brian. Ask me about this OS's pricing, or anything else across the AE family.