B~Log — our build log
Notes from the floor of a small family software business in Post Falls, Idaho, where everything we write about is live and you can walk in and use it.
Latest from the floor
18 posts, newest firstTwo Machines, One Referee
I pointed two AI models at my own company and did not let either one see the other’s work. One came back with a five-alarm fire that was not burning. How it got caught in four minutes, and why two reviewers who agree about everything are worth one.
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Meet The Neuro~Divulge
Four phone tools that became one app, a small store of printables, short videos from an ordinary week, and a podcast on the way. What each tool does, what the store means, and what comes next.
Read the postWhy We Won’t Sell You Storage
We priced a drive last week. Then I broke my own price in about ten minutes and killed the product. Here is the arithmetic that killed it, and the thing worth building instead.
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Before the Internet Was the Internet
In 2004 a New York Times paper in wine country replaced the system that ran it, and I built the piece it was missing. The paper said so in print. Twenty-one years later, the paper trail — and the fourteen systems that came out of it. With the short film.
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History, But Hysterical
Thirty-five true stories from history, told the funny way, kindergarten through sixth grade — and read out loud while the words light up. Roz reads three of them right on the page.
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You Just Say It
You can talk to every operating system we make — this is the one built entirely around it. Say what you spent; it does the arithmetic and shows its work.
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I Make My Own Commercials
Every spot here is made in-house — pictures, voice and music. The beats come out of software I wrote.
Read the postTwo Days, and Not One New Industry
The fleet didn’t grow. The store got a voice instead — our own commercials, beats you can use, and two tools finally sitting where people can find them.
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How an App Actually Gets Made
It starts with a need from somebody you know. Then research decides whether it’s a product. The whole making of AE Blastpack — including the parts that broke.
Read the postThe Day We Went From Nine Industries to Fourteen
Home care, field service, tattoo, dental, photo and video — five complete operating systems in one working day. Not a stunt: a slow twenty-one years, cashed in.
Read the postI've Spent 21 Years Building Operating Systems. This Year They Became Software.
Targeting models for newspapers. Market studies for media groups. Operations in senior living. The record behind the software.
Read the postSafety by Absence
The safest feature is the one that doesn't exist. What homeschooling four kids taught me about building software, and why the ND line exists.
Read the postBetter Than Yesterday. Never Finished.
There are no version numbers here and no launch days. The store changes a little almost every day — on purpose, in public.
Read the postThe Store Is the Product
Not the apps. The store. One place where everything we make is live, priced, and enterable — no demo, no sales call, no download.
Read the postWhy There's No Per-Seat Fee
Hire your tenth tech without paying for the privilege. One flat monthly, the whole team included, and you keep 100% of your revenue.
Read the postNo Demos. Ever.
A demo is a promise with the work taken out. We show the real system, gated, running in your browser — or we show nothing.
Read the postEvery Product Here Started as Somebody's Problem
Ideas come from the people around me. Market research decides if they become products. And one good rabbit hole usually spills fifteen or twenty of them.
Read the postA Small Family Business That Builds Big Software
Operating systems, specialized web apps, websites, stores, point of sale, market analysis, targeted marketing. A father, a nurse, and four kids who keep us honest.
Read the postThe accelerated business OS
Walk into any of themThe store is the product
Everything above is live right now.
Tap anything in the store and you walk straight into the real thing — no demo, no sales call, no download.